Webflow Pricing Explained: Which Plan Is Right for You?
Confused about Webflow pricing? You're not alone. In this post, we're breaking down Webflow's different plans and prices so you can figure out which plan best suits your needs.
Stephanie Corrigan
Webflow pricing is notoriously confusing, especially at first glance. But once you break it down and form a better understanding of what you're looking at, it's not as complicated as it seems. Today we're going to do just that; this post covers everything you need to know about Webflow pricing in order to choose the best plans for yourself and your clients.
Prefer to watch a video over a reading a blog post? Click below to hear Ran Segall's overview of Webflow plans and pricing. In this video, Ran discusses which plan he uses personally, what he recommends for his clients, plus the best option for freelance designers new to Webflow.
If you're still confused after watching Ran's video, keep reading for an in-depth breakdown of the different Webflow plans and their pricing.
The first thing to know about Webflow pricing is that there are two different plans, which serve different functions: Site plans and account plans. This is the root of a lot of the confusion around Webflow pricing.
In a nutshell, site plans are charged per site and allow you to connect a custom domain to your site. Account plans, on the other hand, are required in order to build your website with Webflow. Let's take a look at each type of plan in more detail.
Webflow account plans
In order to start building with Webflow, you have to create an account plan. Webflow currently offers three different levels of account plans for individuals, and two levels for teams. A free account plan is available for anyone who wishes to try out Webflow without obligation--more on that later.
The following features are included in all Webflow account plans:
Unlimited hosted projects
No-code interactions and animations
Access to 100+ website templates (free and paid)
3D object manipulation
Global swatches
Ability to upload custom fonts
Flexbox
Reusable symbols
Customized client billing
Let's look at each of the individual and team account plans in more detail.
The individual account plans are ideal for freelance web designers and their clients. For example, a client who only needs one or two websites can suffice with a free Webflow account plan. But in order to connect their Webflow site to their custom domain, the client will need to purchase a site plan, which we'll review later on. Here's a breakdown of the three individual account plans:
Starter: Webflow's starter plan includes everything you need to start building with Webflow. It's free forever, so there's no need to provide payment info upfront or worry about a temporary trial period. The Starter plan allows you to build up to two websites with Webflow. There are, however, a couple important limitations: the Starter plan doesn't allow you to export your code or transfer your site to another Webflow account.
Lite: The Lite account plan upgrades your project limit from two to 10. It also includes the ability to export your code and transfer your projects. This plan is ideal for freelance web designers who are building less than 10 Webflow sites for clients at a time. Pricing for the Lite plan starts at $16 USD per month when billed annually.
Pro: Webflow's Pro account plan is for the next-level freelancer who is frequently working on more than 10 Webflow projects at a time, or who prefers to host all their clients' websites under their own account. The Pro plan grants you unlimited projects. This plan includes a couple additional features, such as white labeling and the ability to password-protect your sites. It starts at $35 USD per month when billed annually.
To sum up, the individual account plans are primarily intended for freelance web designers and their clients. The Starter plan is ideal for beginner Webflow designers. Depending on how many projects you work on, you may need to upgrade to a Lite or Pro plan. Now, let's take a look at the team account plans.
P.S. Interested in a free crash course on Webflow? Click here to sign up for Ran Segall's Webflow masterclass, where you'll learn how to create a $20k website in 7 hours.
The Webflow team account plans are perfect for agencies and businesses that have multiple people collaborating on projects. Let's take a look at the two account plans for teams:
Team: The Team account plan includes all the features in the individual Pro plan, including unlimited projects. Plus, you get a team dashboard to make it easier to collaborate with team members. The Team plan starts at $35 USD per person per month when billed annually.
Enterprise: If none of the other account plans suit your needs, you have the option to create a custom Enterprise plan. This includes all the Team plan features, plus any other features you may need.
Now that we've covered all the different account plans Webflow offers, let's switch gears and look at their site plans.
Webflow site plans
The main purpose of Webflow's site plans is to enable you to connect the Webflow website you built in your account to a custom domain. A site plan is also necessary if you need to invite collaborators or enable ecommerce functionality. If you don't purchase a site plan, you can publish your site on Webflow's domain, webflow.io. Alternatively, you could export your code and host the site elsewhere.
Every site plan includes the following features:
Backups and version control
Password protection
Advanced SEO capabilities
Fast loading speeds
Built-in security and SSL
Immediate scaling
There are multiple site plans to choose from. The plans are split into regular website plans and ecommerce plans. Let's look at each in turn.
Webflow's website plans are for any kind of website that doesn't require ecommerce functionality. This includes portfolios, blogs, forums, memberships, news, and business websites (click here to read about 12 popular website types and how to design them). Here are the four different website plans Webflow offers:
Basic: The Basic website plan is for simple websites with up to 100 pages and 25,000 monthly visits. This plan is a good option for static websites. It does not include a CMS, or content management system. Pricing for the Basic plan starts at $12 USD per month when billed annually.
CMS: As its name suggests, the CMS plan is ideal for blogs and other content-driven sites. This plan can handle up to 100,000 monthly visitors and includes a couple additional features, such as search functionality. The CMS plan starts at $16 USD per month when billed annually.
Business: The third tier of website plans is the Business plan. This plan is for larger sites that are generating a lot of traffic, up to one million monthly visits. Unlike the Basic and CMS plans, the Business plan includes unlimited form submissions. The CDN bandwidth limit is double that of the CMS plan. The Business website plan starts at $36 USD per month when billed annually.
Enterprise: The fourth and final website plan option is the Enterprise plan, which includes everything in the Business plan and more. This plan allows you to customize your plan features according to your needs. It also includes a number of additional support features.
Most freelancers and small businesses can get all the features they need in the Basic or CMS plan. Larger business websites that produce lots of content and generate high traffic would benefit from the Business plan.
If you're building an ecommerce website, you'll need several essential features that aren't included in the website plans we just looked at. At the most basic level, you'll need a shopping cart and checkout page that allows you to collect payments. You'll also need to manage your inventory and handle shipping for physical products.
All of Webflow's ecommerce plans include the following features (and more):
Custom shopping cart and checkout pages
Email customization
Integrated CMS
Payment collection via Stripe and PayPal
Automatic tax calculation
Social media marketing integration
Google Shopping and Analytics integration
Mailchimp integration
Custom shipping rates
Now, let's take a look at Webflow's three ecommerce plans and what's included in each:
Standard: The Standard ecommerce plan is an introductory plan that offers all the essential features you'll need to start selling products on your website. This plan allows you to store up to 500 items and includes all the features of the CMS website plan. The Standard plan is for ecommerce sites that are generating up to $50,000 in sales per year. The plan starts at $29 USD per month billed annually.
Plus: For ecommerce websites that are more established and bringing in up to $200,000 in annual sales, the Plus plan is the way to go. This plan includes up to 1,000 items plus all the features from the Business website plan. Unlike the Standard plan, the Plus plan doesn't charge a transaction fee on top of payment processor fees. The Plus plan starts at $74 USD per month billed annually.
Advanced: Finally, the Advanced ecommerce plan is for online stores that are scaling beyond $200,000 in annual sales. This plan includes up to 3,000 items and all the features of the Plus ecommerce plan. The Advanced plan starts at $212 USD per month billed annually.
Webflow's tiered pricing plans are designed to meet businesses where they're at. A new business would struggle to afford the Business or Advanced plan, but they wouldn't need all the robust features included in those plans to start out.
If you (and your clients) are serious about growing your business with Webflow, it behooves you to purchase the annual site and account plans, which save you 15%. Next up, we'll review which Webflow pricing plan is best for you.
Which Webflow pricing plans are for you?
After reading about all of Webflow's different pricing plans, you may already have a good idea of which plan or plans are the best fit for you. But in case you're feeling overwhelmed, let's look at some common use cases for each plan.
Which account plan is right for you?
The Starter plan is for you if you want to play around with Webflow, or if you want to create a Webflow website for your client without going "all in." Note that you'll need to upgrade to a Lite plan in order to export the code or transfer the website to your client.
The Lite plan is for you if you're serious about using Webflow to build your clients' websites.
The Pro plan is for you if you've outgrown the Lite plan and are consistently working on Webflow projects. This plan is also for you if you want to white label.
The Team plan is for you if you run an agency or design studio that has multiple collaborators working on Webflow projects.
The Enterprise plan is for you if none of the other account plans fulfill your needs and you're willing to invest in a custom solution.
Which site plan is right for you?
The Basic website plan is for you if you need a simple, static website that doesn't require a CMS or ecommerce features.
The CMS website plan is for you if you want to blog.
The Business website plan is for you if you have a high-traffic website that needs to handle between 200,000 and 1,000,000 monthly visits.
The Enterprise website plan is for you if the Business plan doesn't quite meet your needs.
The Standard ecommerce plan is for you if you have a new or small-scale online shop that generates up to $50k in annual sales.
The Plus ecommerce plan is for you if your online store is generating between $50k and $200k in annual sales.
The Advanced ecommerce plan is for you if your established online store is scaling beyond $200k in annual sales.
Learn how to build pixel-perfect websites with Webflow
If you're committed to using Webflow to bring your clients' websites to life, it may be time to level up your process so that you can raise your rates and win more projects. In Ran Segall's popular course, the Webflow Masterclass, you'll learn all the tools and tricks of the trade from a bona fide Webflow expert. The self-paced course is perfect for beginners who are just starting out with Webflow, as well as more seasoned designers who are looking to learn advanced techniques that will wow their clients. Click here to learn more.
