What Hiring Managers Look for in a Webflow Developer
Webflow has long been the go-to option for developers seeking a simpler way to build sites.
Uros Mikic
Webflow has long been the go-to option for developers seeking a simpler way to build sites.
Webflow has long been the go-to option for developers seeking a simpler way to build sites. The platform’s visual-first, low-code environment enables users to quickly launch production-ready websites, as Webflow automatically generates clean, semantic code.
But for a Webflow developer, that same advantage can quickly turn into a drawback. Since the site-building platform significantly simplifies the process, many developers end up building websites without actually understanding what’s happening under the hood. And as you can imagine, this can make securing real-world roles much more difficult for these individuals.
After all, Webflow agency hiring managers look far beyond familiarity with features. They want Webflow developer skills that can actually translate into well-optimized, scalable websites that rank well, support dynamic CMS-driven content, and can survive long after launch.
With that in mind, let’s take a look at what companies look for in Webflow developers. By the end of this guide, you’ll know exactly what’s expected of someone going down a Webflow developer career path. More importantly, you’ll be able to nail that Webflow developer interview and significantly increase your chances of getting a call back.
Take a look at Webflow hiring requirements on any job board today, and you’ll see that most postings list website design under Webflow developer skills. In a broader Webflow designer vs. developer comparison, the distinction between these two roles isn’t always clear. And in the real world, it matters far less than most beginners would assume.
In most cases, the role of a Webflow developer sits somewhere between a designer and an engineer. That means both clients and Webflow agency hiring managers are now looking for a hybrid of the two.
In practice, this role requires far more than turning design prototypes and Figma files into static visuals. It translates to someone with deep knowledge of layout tools, JavaScript for custom interactions, complex CMS configurations, and SEO best practices.
Ultimately, it makes sense to frame Webflow hiring requirements this way. It allows technical clients and Webflow agency hiring managers to evaluate your Webflow job skills much more thoroughly. They can assess your understanding of web structures, scalability capabilities, and problem-solving skills without forcing you into a traditional engineering role.
Regardless of how stunning your Webflow site looks, it won’t mean much if its underlying structure is a mess. And that’s exactly what employers will first look into when evaluating your Webflow developer skills.
So if you’re looking for solutions on how to get hired as a Webflow developer, take a good look at your Webflow developer portfolio, and make sure that it:
Thanks to its flexibility, Webflow has found its way into a wide range of industries, including SaaS, B2B, e-commerce, real estate, and marketing. And if there’s one thing all these sectors have in common, it’s that they require constant content updates and structured data.
As you can imagine, this makes mastery of dynamic content one of the most important Webflow job skills for anyone seriously considering a Webflow developer career. After all, CMS-driven content is used in resource centers, case studies, product catalogs, property listings, contractor directories, and project portfolios, to name a few.
That’s precisely why your own Webflow developer portfolio can’t rely only on static pages, as that simply won’t fly in the real world. Employers will delve deep and thoroughly inspect your use of Webflow CMS Collections to see how well you actually understand dynamic content and whether you can build real-world-ready websites across these industries.
How you think as a developer plays a critical role. For example, those with junior Webflow developer skills tend to look at pages individually. And while this approach can work well for small sites, one-off solutions quickly fall apart when large-scale projects come into play because they lack one key factor: reusability.
When considering hiring you as a Webflow developer, managers will most definitely look into your use of components and symbols, as well as local and global styles. And a developer with shared patterns and a style guide page that acts as a “source of truth” for typography, colors, and spacing will always fare better.
Another crucial component that’s bound to come up in a Webflow developer interview is your ability to create scalable websites. In that sense, building with a system-first mindset and a modular approach becomes crucial, as it gives the client a toolkit to build new pages themselves. And that alone adds immense value to your work and makes you more hireable.
While visuals play an important role for a Webflow website, they’re only a small part of the equation. A good-looking site is practically useless if it doesn’t rank well and load fast for real users on real mobile connections.
That’s why a proper understanding of SEO and performance optimizations is a crucial aspect of Webflow developer skills. In that sense, a quality dev should be able to:
Although there’s more to do here, these practices go far beyond junior Webflow developer skills, as they shift the focus from visuals to business outcomes. They show your understanding of page speed basics, SEO fundamentals, and accessibility considerations. And that alone can be enough to persuade an employer that you can build functional, scalable, and reliable websites.
Mastering technical aspects is undoubtedly essential for every Webflow developer. But even when you nail all of the aforementioned skills, there’s one other thing you need to produce: a clear explanation of why your project works the way it does. And that pops up in every single Webflow developer interview.
Both Webflow agency hiring managers and technical clients in the freelancing world will want to know why you chose a specific structure or how you handled a particular technical trade-off. If you can’t clearly articulate your decisions, you probably won’t get the job, however impressive your Webflow developer portfolio is.
Speaking of articulation, being able to clearly convey your decisions to project managers can go a long way. The same goes for situations when clients and stakeholders have requests that aren’t feasible. Collaboration plays a key role here, as you’ll need to communicate these constraints and suggest better alternatives.
While visuals are obviously important and welcome, a Webflow developer portfolio should be more than just a collection of pretty sites.
Employers will want to see how you think and what your decision-making process looks like. More importantly, they’ll want to know whether you can solve problems that pop up only when real-world projects come into play.
From a hiring standpoint, a few good-looking and well-executed projects that clearly showcase how you’ve handled certain decisions, such as choosing a certain layout for a resource page or structuring CMS Collections a particular way, will be more than enough to vet you.
As long as these two or three projects manage that and signal your awareness of both technical and business constraints, you’ll do great in any Webflow developer interview. And you’ll surely beat a candidate whose portfolio is filled with dozens of projects that don’t showcase rationale.
There are various reasons why aspiring developers fail to meet a particular agency’s or client’s Webflow hiring requirements. But in most cases, it boils down to these few:
If you’re serious about a Webflow developer career, Flux Academy’s Webflow Masterclass effectively eliminates the bottleneck created by tutorial-based, feature-focused learning without feedback. It bridges the gap between junior Webflow developer skills and hireability by providing a structured learning framework focused on the following:
The answer to what companies look for in Webflow developers isn’t that complex. To sum things up, hiring managers want Webflow developer skills that go beyond clicking buttons in a specific order; they want someone who:
So if you’re still trying to figure out how to get hired as a Webflow developer, step back, take a moment, and honestly evaluate if your portfolio meets these standards. And if not, the right learning path can be the difference between someone who knows Webflow and someone who can make a living out of it.
